Market Research
Average Importance Score:
Measure of how much influence each attribute has on people’s choices. This will indicate which attribute is most important to consumers. You can use this deliverable to give more preference to this attribute when designing the product/service or promote it in your marketing campaigns.
Scenario Analysis:
This report will answer questions such as:
– Given a current competitive environment, what product should I offer to maximize interest in my offering?
– How can I modify an existing product to capture more relative demand ?
Sensitivity Analysis
This report will answer questions such as:
– What is the relative price sensitivity of different brands?
– If I raise my price by 10%, how will it affect my brand? How will it affect competitors’ brands?
Are you using predictive quantitative techniques to uncover customer preferences for your upcoming products?
Is your current product designed to reach the maximum target audience?
Have you thought of modifying an existing product to capture more relative demand?
How do you customize and optimize product features and benefits to capture each market segmentation?
If you raise your price by certain percentage, how will it affect your market share?
We specialize in robust quantitative techniques.
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